Can AI Replace Product Photographers? The Truth in 2025
Every week, someone asks us this question. Usually it’s a brand manager who’s seen the latest AI image generator demos, or a marketing director
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How We Cut Product Photography Costs 80% for Luxury Brands
Last quarter, a spirits brand spent $24,000 on a single-day shoot for their holiday campaign. They got 12 usable images. This month, we delivered
Holiday Product Photography: Q4 Planning Guide for Luxury Brands
The golden hour for holiday sales isn’t on Black Friday—it’s in August, when luxury brands finalize their visual content strategy for Q4. While your
Nano Banana Pro: How Google’s Latest AI Model Elevates Premium Product Photography
When Google DeepMind released Nano Banana Pro on November 20, 2025, the professional photography community took notice. This wasn’t just another incremental update to
Gemini 3 Is Here: What Google’s New AI Means for Premium Product Photography
Google just dropped Gemini 3, and the creative industry is paying attention. After two years of rapid advancement in the Gemini line, this latest
AI-Generated vs AI-Enhanced Product Photography: The Critical Difference
Last month, a spirits brand executive told us they’d tried “AI photography” and were disappointed with the results. Their images looked artificial, lacked the
Midjourney for Product Photography: Complete Guide for Brands
When Midjourney first emerged, we were skeptical. As photographers who’ve spent years perfecting lighting setups and mastering the subtleties of product photography, the idea
The ROI of Professional Product Photography: Real Numbers
When a CMO asks you to justify a $15,000 photography budget, “it looks better” won’t cut it. You need numbers. Real, measurable returns that
How to Photograph Dark Spirits: Whisky, Cognac & Rum Photography Guide
Dark spirits present one of the most technically challenging yet visually rewarding subjects in product photography. The amber depths of aged whisky, the rich
