We collaborated with CLUSE
to create a compelling visual identity for their new men's chronograph collection
- Photography Direction
- Creative Direction
- Art Direction
- Visual Identity
- Digital Content
Our mission was to capture the essence of CLUSE’s Parisian elegance while appealing to a discerning male audience. The campaign focused on three distinctive chronograph models – each featuring unique colored dials in emerald green, deep navy, and black with gold accents. Through carefully crafted imagery, we highlighted both the technical precision of the timepieces and their lifestyle appeal.
The photography direction emphasized the interplay between textures and materials, from the sunray dials to fine fabrics. Each image was meticulously composed to showcase the watches in their natural environment – paired with sophisticated menswear that complemented their distinctive colorways. The result is a collection of images that speaks to both the quality of the product and the refined taste of its wearer.
What
We Achieved
The campaign successfully positioned CLUSE’s chronograph collection in the premium watch segment while maintaining its accessible luxury positioning. Our visual approach balanced technical product photography with lifestyle imagery, creating a cohesive narrative that resonated with the target audience.
Through careful attention to detail and composition, we created a versatile set of assets that worked seamlessly across various platforms – from e-commerce to social media. The campaign’s success lies in its ability to convey luxury and craftsmanship while maintaining the contemporary, fashion-forward spirit that CLUSE is known for. The result is a compelling visual story that elevates the brand while staying true to its Parisian roots.
PREMIUM PRODUCT
PHOTOGRAPHY MADE SIMPLE
Cluse Watch Photoshoot
Traditional premium watch photography production
$32,010
$5,335 per image for 6 lifestyle & product photos
2 days of shooting (lifestyle & product)
Specialized watch photographer & macro setup
Hand model & premium props
Full professional crew for 2 days
High-end retouching & color grading
Chronos Studio
AI-powered premium product photography
$9,603
70% cost reduction
Everything you need, plus:
Fast 48-72h turnaround time
AI-powered premium quality
Unlimited variations & angles
Professional art direction
Multi-format delivery (social, web, print)
