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CLUSE emerald-dial chronograph with steel bracelet resting on draped green satin — premium watch photography by Chronos Studio.

[Case study] Speculative campaign ✦

Time, tailored.

CLUSE — a men's chronograph collection with Parisian poise.

Brand CLUSE
Collection Men's Chronograph
Sector Timepieces
Year 2024
Live cluse.com

✦ Speculative — a self-initiated campaign for a brand we admire.

[01]The brief

  • Photography Direction
  • Creative Direction
  • Visual Identity
  • Digital Content

The brief

Capture the essence of CLUSE's Parisian elegance — and make it speak to a discerning male audience. Three chronographs, three colourways, one visual identity balancing technical precision with lifestyle appeal.

  1. Emerald

    A sunray emerald dial on brushed steel — the collection’s statement piece, staged on matching silk.

  2. Deep Navy

    Pinstripes and boardroom light — the navy chronograph worn where it belongs, at the cuff.

  3. Noir & Gold

    Black dial, gold accents — evening elegance with the technical poise of a tachymeter bezel.

CLUSE navy chronograph worn at the cuff of a navy pinstripe suit — editorial wrist shot by Chronos Studio.

[02]The direction

Texture against
texture.

The photography direction emphasized the interplay of materials — sunray dials against fine fabrics, brushed steel against silk. Each image composed to show the watches in their natural environment, paired with sophisticated menswear that complements their distinctive colourways.

The result speaks to both the quality of the product and the refined taste of its wearer.

[03]The feed

Six frames,
one grid.

A cohesive set of square posts built for the brand's feed — product precision and lifestyle warmth, alternating without breaking stride.

  1. CLUSE navy chronograph on deep blue satin, square social post — Chronos Studio.
  2. CLUSE chronograph square post with styled menswear detail — Chronos Studio.
  3. CLUSE emerald chronograph square post on tonal green set — Chronos Studio.
  4. CLUSE black and gold chronograph square post in evening light — Chronos Studio.
  5. CLUSE chronograph macro square post showing sunray dial texture — Chronos Studio.
  6. CLUSE chronograph lifestyle square post with tailored styling — Chronos Studio.

[04]What we achieved

Accessible luxury,
held premium.

The campaign positioned the chronograph collection firmly in the premium watch segment while keeping CLUSE's accessible-luxury stance. Technical product photography balanced against lifestyle imagery — one cohesive narrative, aimed precisely at its audience.

Careful attention to detail produced a versatile set of assets that works across every platform, from e-commerce to social. Luxury and craftsmanship, carried with the contemporary, fashion-forward spirit the maison is known for — true to its Parisian roots.

CLUSE gift box with emerald-dial watch and chain bracelet, green ribbon on black — packaging still by Chronos Studio.
Every second, styled.

[05]Every platform

From feed
to story.

  1. CLUSE 9:16 social story with the emerald chronograph on set — Chronos Studio.
  2. CLUSE vertical social story with the navy chronograph at the cuff — Chronos Studio.
  3. CLUSE vertical story frame with the black and gold chronograph — Chronos Studio.

[06]The economics

Watch-grade precision,
without the watch-grade bill.

Premium watch production — $5,335 per image across 6 photos

Traditional photoshoot

$32,010

  • 2 days of shooting — lifestyle & product
  • Specialized watch photographer & macro setup
  • Hand model & premium props
  • Full professional crew for 2 days
  • High-end retouching & colour grading

AI-powered premium product photography

Chronos Studio

$9,603 70% saved

  • Fast 48–72h turnaround
  • AI-powered premium quality
  • Unlimited variations & angles
  • Professional art direction
  • Multi-format delivery — social, web, print

Premium product photography made simple

Your collection,
precisely told.

Start a project contact@chronos.studio
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