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The full Via Carota bottled cocktail collection — Negroni, White Negroni, Espresso Martini and more — lined on a marble ledge in warm light, by Chronos Studio.

[Case study] Speculative campaign ✦

Without compromise.

Via Carota Craft Cocktails — West Village warmth, bottled.

Brand Via Carota
Range Bottled Craft Cocktails
Sector Spirits & Aperitivo
Year 2024
Live drinkviacarota.com

✦ Speculative — a self-initiated campaign for a brand we admire.

[01]The brief

  • Art Direction
  • Photography

The brief

Blend luxury product photography with lifestyle storytelling — celebrating a philosophy of cocktails without compromise, with the warmth and sophistication of Via Carota's West Village roots.

Ready-to-serve craft cocktails, photographed as they truly are: an artisanal expression of exceptional ingredients and masterful preparation, waiting to turn any moment into an occasion.

[02]The menu

Three serves,
one house.

  1. № 01

    Classic Negroni

    Amber depths, orange sun — the aperitivo standard, poured without ceremony.

  2. № 02

    White Negroni

    Crystalline elegance on marble — pale gold, bright citrus, afternoon ease.

  3. № 03

    Espresso Martini

    Rich intensity after dark — velvet depth with a West Village polish.

Classic Negroni bottle leaning in warm afternoon sun through Venetian blinds, a garnished glass beside it — Chronos Studio for Via Carota.
Afternoon light, bottled.

[03]The light

Shadow,
and clarity.

The photographic approach draws from the gentle play of afternoon light through Venetian blinds — an architectural interplay of shadow and clarity. Clean compositions and considered styling reflect the house's dedication to exceptional ingredients and masterful preparation.

  1. Classic Negroni bottle in golden light with halved oranges and a coupe — Chronos Studio for Via Carota.
  2. White Negroni bottle on a marble table with lemon and ice, curtains glowing behind — Chronos Studio.
  3. White Negroni flat lay on veined marble with two garnished glasses and linen — Chronos Studio.

The language

Product excellence, and the moments it enhances — every frame an invitation to turn the ordinary into an occasion worth savouring.

[04]Every platform

Poured into
every format.

A gold phone on an ornate stand plays a Via Carota social story, marble table and brass planter around it — Chronos Studio.
  1. Via Carota 9:16 social story with a bottled cocktail in warm West Village light — Chronos Studio.
  2. Via Carota vertical social story with cocktail serve and styling — Chronos Studio.
  3. Via Carota vertical story frame with the craft cocktail collection — Chronos Studio.

[05]The economics

Spirits photography,
reimagined.

Classic beverage production — €2,700 per image across 6 photos

Traditional campaign

€16,200

  • 1 day studio rental
  • Professional beverage stylist
  • Premium glassware & props
  • Full photography crew
  • High-end product retouching

AI-enhanced premium spirits photography

Chronos Studio

€3,240 80% saved

  • Rapid 48–72h delivery
  • AI-powered premium aesthetics
  • Multiple compositions per shot
  • Sophisticated art direction
  • Social & e-commerce formats

Premium spirits photography reimagined

An occasion,
worth savouring.

Start a project contact@chronos.studio
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